resume
Head of Creative Ops
October 2025 - Present
Superside
I currently lead creative operations and tooling governance supporting global creative delivery teams.
Focused on building scalable operational systems, optimising workflows & tooling infastructure, and enabling teams to deliver high-quality work efficiently across a distributed organisation.
Creative Ops Lead
Sept 2024 - Sept 2025
London Stock Exchange Group
Led creative operations for LSEG’s global Brand & Design team, designing operational workflows, delivery frameworks, and resource planning systems to support high-volume creative production across multiple sub-brands.
Career Break
March 2024 - Present
Self
After a pretty intense couple of projects and builds, I took a short career break to align my goals and spend some time with my kids.
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During this time I picked up a few short term projects for project and workflow optimisation.
Project / Production Manager
July 2021 - March 2024
Tokyo Digital
I managed daily tasks and prioritised resources for diverse technical projects, including web design and app development, refining our workflow to boost project efficiency. I oversaw our JIRA system for optimal task tracking, and adeptly integrated tools like Clockify, ClickUp, and Harvest to enhance team coordination and reporting.
As the main point of communication with senior management, I ensured alignment on project scopes and timelines, managed ticket flows, and coordinated timelines considering various external factors.
Additionally, I led recruitment and onboarding, utilising various platforms to source talent and manage freelancers, enhancing our team’s capabilities and expertise.
Snr. Planning / Project Manager
2017 - 2021
The Formery
I managed resources and developed workflows for diverse digital marketing and technical projects, enhancing efficiency and project delivery. I implemented and oversaw systems like JIRA for project tracking and Harvest for time tracking, streamlining operations.
I coordinated closely with senior management and project teams, handling timelines and navigating challenges.
My responsibilities also included managing client relationships, directing ticket workflows, and leading talent recruitment and reporting efforts.
Freelance Planning & Project Specialist
2015 - 2016
Freelance
I optimised client workflows and managed resources for a wide array of projects, from web design to both digital and traditional media. Using tools like Trello and Asana, I improved project management through agile methodologies and kanban boards.
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I also specialised in time tracking, setting up systems like Harvest and Toggl to enhance operational efficiency.
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Throughout my freelance career, digital agencies frequently contracted me to step in for project or account management roles, such as covering maternity leave and other temporary needs.
Online Manager
2014 - 2015
entrepo
I streamlined digital project management using tools like Trello and Asana, aligning online campaigns with in-store initiatives for cohesive brand experiences.
I led the development build and launch of 'entrepo online,' a premium e-commerce platform, and managed cross-department collaborations to integrate digital and physical retail strategies. Additionally, I oversaw logistics and customer service, ensuring efficient order fulfillment and high customer satisfaction.
Planning / Product Manager
2014
healthcart
I developed and managed a comprehensive project management system for various digital campaigns, enhancing coordination and clarity across functions.
Working closely with the Head of Marketing and creative teams, I played a key role in strategizing and producing engaging assets for healthcart. I also led the integration of customer feedback into marketing strategies and spearheaded the successful brand launch of healthcart in South Africa.
Marketing Planning / Product Manager
2012 - 2014
zando.co.za
I led project and content management for diverse digital campaigns at Zando, coordinating with marketing, creative, and buying teams to streamline execution and ensure cohesive strategies.
My role bridged various departmental functions, aligning campaign goals with company objectives.
Working on some of the best projects & clients
